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ghost1000 Airplane Inspector
Joined: Nov 09, 2005 Posts: 155
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Posted: Fri Jul 27, 2007 5:16 am Post subject: Nahtazu |
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Does anyone know why Disney stopped using Nahtazu for Animal Kingdom? I thought it was cute. _________________ --Rita |
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Figmentathm UAB's 1st Boston Marathon Finisher
Joined: Nov 09, 2005 Posts: 1995
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Posted: Fri Jul 27, 2007 7:26 am Post subject: |
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I thought they were still using this. Seems like when we were down in January the TV in the resort was still running this. _________________ [ |
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theEpiphany Gate Agent
Joined: Posts: 854
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Posted: Fri Jul 27, 2007 8:45 am Post subject: |
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They still use it but it's not a promotional campaign like it originally was. _________________
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napabeth Airline Jet Fuel Attendant
Joined: Nov 09, 2005 Posts: 1826 Location: Napa, Ca
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Posted: Fri Jul 27, 2007 8:49 am Post subject: |
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What is a Nahtazu? |
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theEpiphany Gate Agent
Joined: Posts: 854
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Posted: Fri Jul 27, 2007 8:58 am Post subject: |
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it's the animal kingdom slogan..it's a play on Swahili / African language structure.
Nahtazu = "Not a zoo" generally because Animal kingdom is MORE than a zoo is. _________________
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cmwade77 Airplane Mechanic
Joined: Jun 29, 2006 Posts: 68
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Posted: Fri Jul 27, 2007 10:00 am Post subject: |
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I must say that the San Diego Wild Animal park puts Animal Kingdom to shame (although Animal Kingdom does have some cool stuff as well), my point was I don't think that the slogan works really, which is why there has been a downplay on it. |
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ghost1000 Airplane Inspector
Joined: Nov 09, 2005 Posts: 155
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Posted: Fri Jul 27, 2007 10:52 am Post subject: |
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Here's a park map from a couple of years ago. The next time I picked up a park map, Nahtazu wasn't on it anymore (although it was the same picture), and I haven't seen it since.
_________________ --Rita |
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theEpiphany Gate Agent
Joined: Posts: 854
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Posted: Fri Jul 27, 2007 10:56 am Post subject: |
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Again....It's not part of the promotion campaign like it once was...
You'll still here it mentioned on the Resort TV segments. _________________
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WDWFan Pilot
Joined: Mar 01, 2006 Posts: 10863
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Posted: Fri Jul 27, 2007 11:14 am Post subject: |
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The last Disney "Come Visti Us" DVD they sent us, one of the folks did mention in passing NatahZu... but it was more of a passing comment, and less the focus of the discussion.
I would suggest that the theory NotAZoo just was not working as a full blown marketing idea, but it works better as a subliminal marketing tool. |
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daguru Pilot
Joined: Feb 21, 2006 Posts: 4196 Location: Sanford, Fl
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Posted: Fri Jul 27, 2007 12:30 pm Post subject: |
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The commercial hasn't played in heavy rotation in several years.... but, you might see it everyone once in a while...
I actually saw it on ESPN (where it ran all the time back in the day) early one morning... _________________ Up or Down North, South, East, or West An Adventurer's Life is Best! |
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